Job Title: Head of Marketing and Sales
- Work Location: Doha, Qatar; On-The-Go; Full-time
- Salary: US$90K - $118K per annum
- Industry: Marketing; Real Estate
Job Overview:
Head
of Marketing and Sales for a private real estate development company is
responsible for crafting and executing comprehensive marketing and sales
strategies to maximize revenue, elevate brand visibility, and drive sales of
residential and commercial real estate properties. This role requires expertise
in managing relationships with brokerage firms and international marketing/PR
partners while overseeing the full sales cycle and customer experience.
The
ideal candidate will have a proven track record in luxury real estate
marketing, an in-depth understanding of global and regional market trends, and
the ability to collaborate with external partners to create an integrated
marketing and sales ecosystem.
Key Responsibilities:
Strategic Planning:
1.
Development Strategies: Create and execute marketing and sales strategies for
launching residential, commercial, and mixed-use real estate projects.
2.
Partnership Management: Build and maintain strong relationships with brokerage
firms and international marketing/PR agencies to align with sales objectives
and campaigns.
3.
Market Intelligence: Conduct in-depth market research to identify trends,
pricing strategies, and competitive landscapes in the luxury real estate
sector.
4.
Revenue Growth: Develop and implement strategies to achieve quarterly and
annual revenue goals, ensuring alignment with the company’s business
objectives.
5.
Project Launch Planning: Oversee project pre-launch, launch, and post-launch
campaigns, ensuring maximum visibility and buyer interest.
Sales Management:
1.
Sales Pipeline: Manage the entire sales pipeline, from lead generation to deal
closure, ensuring conversion goals are met.
2.
Brokerage Collaboration: Work closely with local and international brokerage
firms to align their efforts with company sales goals.
3.
Client Relationship Management: Develop strategies to build and maintain
long-term relationships with high-net-worth clients (HNWI) and corporate
investors.
4.
Sales Incentives: Design sales incentive programs for brokers to drive
performance.
5.
International Sales: Develop strategies to target international buyers through
partnerships and global exhibitions.
Marketing Management:
1.
Integrated Campaigns: Lead the planning and execution of marketing campaigns,
ensuring alignment with the company’s branding and sales objectives.
2.
International PR: Collaborate with the international marketing/PR agency to
position the company as a leader in luxury real estate development globally.
3.
Digital Marketing: Oversee digital advertising, SEO, social media, and CRM
platforms to generate and nurture leads.
4.
Collateral Development: Supervise the creation of high-quality marketing
materials, including brochures, videos, and virtual tours.
5.
Events & Exhibitions: Plan and execute high-profile events, exhibitions,
and open houses to showcase properties.
Team Leadership:
1.
Cross-Functional Collaboration: Lead a team of marketing and sales
professionals and ensure collaboration between internal departments and
external partners.
2.
Training & Development: Provide training programs for the sales team and
brokerage partners to ensure product knowledge and effective sales techniques.
3.
Performance Monitoring: Set performance goals and KPIs for the team and
brokers, ensuring accountability and results.
Budget and Financial
Oversight:
1.
Budget Management: Develop and manage marketing and sales budgets, ensuring
cost-effectiveness and high ROI.
2.
Financial Forecasting: Provide sales and revenue forecasts based on market
conditions and project timelines.
3.
Cost Optimization: Monitor spending on advertising, PR campaigns, and broker
commissions to ensure profitability.
Operational Management:
1.
Pricing Strategy: Define pricing models for all units, considering market
trends, competitive analysis, and project positioning.
2.
Payment Plans: Develop attractive and
competitive payment plans for potential buyers to drive pre-sales.
3.
CRM Oversight: Ensure the CRM system is
updated with leads, customer interactions, and sales data for actionable
insights.
4. SOP Development: Establish standard operating
procedures (SOPs) for marketing and sales workflows.
Key Qualifications:
1.
Education:
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
- Certifications in real estate marketing (e.g., Certified Luxury Home Marketing Specialist) are a plus.
2.
Experience:
- 10+ years in marketing and sales roles, with 5+ years in the real estate sector.
- Proven track record of successfully managing luxury real estate marketing campaigns and sales strategies.
- Experience collaborating with brokerage firms and international marketing/PR agencies.
3.
Skills:
- Leadership: Demonstrated ability to lead and inspire diverse teams and external partners.
- Negotiation: Skilled in negotiating with brokers, clients, and partners.
- Analytical: Strong ability to analyze market data and sales metrics to inform strategies.
- Creativity: Innovative approach to branding, advertising, and property presentation.
- Technical: Proficient in CRM platforms (e.g., Salesforce, HubSpot), marketing automation tools, and analytics platforms.
Scope of Work:
1.
Market Research: Continuous assessment of local and international market
conditions to identify growth opportunities.
2.
Client Targeting: Develop segmented strategies for HNWI, institutional
investors, and foreign buyers.
3.
Project Branding: Position real estate projects as premium, differentiated
offerings in the market.
4.
Launch Strategies: Coordinate phased launches and global roadshows for new
developments.
5. Brokerage Agreements: Negotiate and manage
contracts with multiple brokerages.
6. Global Outreach: Partner with international
agencies to run campaigns targeting GCC, Asia, Europe, and other regions.
7. Risk Management: Identify potential risks
(e.g., market slowdowns) and implement mitigation strategies.
8.
Sustainability Initiatives: Highlight eco-friendly features of developments in
marketing efforts to attract socially conscious buyers.
KPI Benchmark:
1.
Revenue targets achieved from unit sales
and leases.
2. Lead-to-sale conversion rates.
3. ROI on marketing campaigns and events.
4. Number and quality of international leads
generated through partnerships.
5. Broker engagement and performance metrics.
6. Increase in brand equity and recognition in target
markets.
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