Job Title: Marketing Manager / Head of
Marketing
- Location: Doha, Qatar
- Salary: $30K - $50K per annum
- Industry: Marketing; Events Services
- Work Type: In-office; Full-time
Experience Required:
- 10+ years in Digital Marketing
- Prior experience in Events Management (mandatory)
Role Overview
We
are seeking a highly experienced Marketing Manager / Head of Marketing to lead
brand repositioning, digital growth, and demand generation for JMJ. The role
requires a strategic thinker with hands-on execution ability across digital
platforms, website performance, search leadership, and lead-to-conversion
optimization.
Key Responsibilities
- Brand & Strategy
- Lead brand repositioning initiatives for JMJ to strengthen market presence and differentiation.
- Develop and execute an integrated marketing strategy aligned with business goals.
- Ensure consistent brand messaging across all digital and offline touchpoints.
- Digital Marketing & Website Management
- Own and manage the company website, ensuring optimal performance, UX, and conversion paths.
- Oversee and control:
- SEO (Search Engine Optimization)
- SCM (Search Campaign Management / Paid Media)
- CRM (Customer Relationship Management)
- CRS (Customer Retention Systems / Sales funnels)
- Search & Performance Marketing
- Make JMJ #1 in search capture through organic and paid strategies.
- Lead keyword strategy, content optimization, backlinking, and technical SEO.
- Manage paid campaigns to maximize ROI and lead quality.
- Lead Generation & Conversion
- Drive lead generation through the website and digital channels.
- Capture, analyze, and optimize lead data.
- Convert website traffic into qualified leads and customers.
- Improve conversion rates through funnel optimization, landing pages, and A/B testing.
- Media Planning & Campaigns
- Create and execute media plans across digital platforms.
- Manage budgets, performance tracking, and optimization of campaigns.
- Coordinate with agencies, vendors, and internal teams.
- Events & Integrated Marketing
- Leverage past events management experience to integrate offline and online marketing efforts.
- Support brand visibility through events, launches, and experiential marketing.
Required Skills &
Qualifications
- 10+ years of proven experience in Digital Marketing
- Strong background in SEO, Paid Media, CRM, Website Optimization
- Experience in brand repositioning and growth marketing
- Prior experience in Events Management
- Strong analytical mindset with data-driven decision-making
- Leadership and stakeholder management skills
- Ability to work both strategically and hands-on
- Key Success Metrics
- Search ranking leadership
- Lead generation growth
- Conversion rate improvement
- Website traffic quality and engagement
- Brand visibility and positioning
- ROI on media spends
Reporting To: Senior Management / Leadership Team
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